What We Build
The engineering layer between your strategy and your revenue.
Most growing businesses don't fail at the strategy level. They fail at the execution level. The systems underneath leak revenue, contradict each other, and get rebuilt every six months by someone new. We build the infrastructure that turns strategy into something a team can run.
01 / Who this is for
Founders and operators who built the strategy. The execution is where it's stuck.
We build for founders and operators running businesses that have outgrown the tools that got them here. The shape of the conversation is consistent. The strategy is sound. The product is real. The team is moving. The systems underneath aren't keeping up. CRMs configured by someone who left two years ago. Pipelines held together by a single Zapier account nobody documented. Reports built by hand every Monday because nobody trusts the dashboards. Pixels that fire on the form but never make it back to the CRM. AI tools turned on for the demo and abandoned by month three.
You're scaling a business that outgrew its setup.
The build that got you to $1M doesn't run at $5M. The systems that worked when one person handled everything fall apart the moment a team is involved. We rebuild the infrastructure for the business you run now.
You inherited operations that weren't built to last.
Someone before you built the systems and left. Or never built them at all. We map what's there, identify what's worth keeping, and engineer what isn't.
You're working with a strategist who needs an engineer.
Maybe a fractional CMO. Maybe a consultant. Maybe an operator running a marketing function inside the business. They own the strategy. We engineer the systems the strategy depends on.
02 / Why systems break
The strategy is sound. The plumbing is the problem.
Most operators we talk to don't have a marketing problem or a sales problem. They have a systems problem disguised as one. The campaigns work, but leads sit in inboxes. The product converts, but attribution doesn't survive the handoff between platforms. The team is moving, but every Monday morning is spent reconciling reports nobody trusts. The work below is what we do about it.
The systems were never engineered.
Most operational stacks aren't built. They accumulate. A tool here, a Zap there, a workaround for something that broke six months ago. When something fails, nobody knows why. When volume increases, the whole thing slows down. The fix isn't another tool. It's an architecture that survives the next 3x.
The handoff between strategy and execution is broken.
Strategy lives in a deck. Execution lives in five tools that don't talk to each other. The fractional CMO designs the campaign, the team launches it, and the CRM never reflects what happened. We engineer the layer that connects what was planned to what was delivered.
03 / How we work
Diagnose. Architect. Build. Operate.
Every engagement runs the same four step process regardless of what's being built. The work that makes a system survive volume isn't the build itself. It's everything that surrounds it.
Diagnose
We map the revenue and operations infrastructure end to end and identify where it's leaking. Output: a written diagnostic with prioritized builds.
Architect
We design the system before writing code. Data flow, integration points, failure handling. The architecture decides whether the build survives volume.
Build
We implement the CRM, automations, integrations, AI agents, and reporting. Fixed scope, fixed timeline, tested with real data before handoff.
Operate
Documentation, monitoring, alerts, and team handoff. Built to run without us. Optional partnership picks up here.
04 / What we build
Five categories of engineering work.
The audit decides which category matters most for your business. The five below are how we organize the work, but most engagements touch two or three at the same time. A CRM rebuild surfaces a reporting problem. A reporting build reveals a lead capture problem. The categories aren't separate products. They're how we describe the work after the diagnostic.
Revenue Infrastructure
The foundation everything else runs on.
CRMs that nobody configured. Pipeline stages that don't match how the team sells. Payment integration that stops at Stripe. Data architecture so fragmented that reporting requires a spreadsheet. We rebuild the operational backbone.
What we build
- Full CRM configuration with pipeline stages, tags, source attribution, and data hygiene
- Payment integration with conversion tracking back to CRM and ad platforms
- Email deliverability infrastructure (SPF, DKIM, DMARC, warmup, A2P 10DLC compliance)
- Client onboarding automation that fires the right next step on payment, signup, or contract sign
- Multi platform pipeline migration (Kajabi, Infusionsoft, ClickFunnels, Mailchimp to GoHighLevel or target platform)
- Custom field architecture and webhook integrations between platforms
Lead and Customer Systems
Capture demand. Convert it. Don't let it leak.
Forms that sit unanswered. Missed calls that go to voicemail. Booked appointments with no reminder so half the calendar evaporates. Dead leads in the CRM nobody has the bandwidth to wake up. We engineer the systems that capture demand you've already paid for.
What we build
- Instant response systems with under 60 second SMS, email, and CRM logging on every form submission and missed call
- Sales funnels with landing pages, opt ins, behavior triggered nurture sequences, and CRM integration
- Lead routing with rules based assignment, hot lead alerts, and full context handoff
- Database reactivation campaigns with segmentation, AI personalized outreach, and reply handling
- Review automation with sentiment gating, Google integration, and private feedback flows
- Webinar funnels with paid registration, attendance tracking, dual CTA post-webinar pages, and pipeline automation
- Dispatch systems for field service with GPS verification, dynamic pricing, and proof gates
AI Agents and Orchestration
AI deployed where it earns its place.
Most AI implementations are decoration. The work that survives is the AI that earns its place. Voice agents that qualify callers. Chatbots configured with the real sales process. Custom AI workflow tools built around how the team operates. We build AI where the math works.
What we build
- Custom AI voice agents on Retell, Voiceflow, or platform native (GoHighLevel, ElevenLabs)
- AI website chatbots configured with knowledge base, sales process, and escalation rules
- AI workflow tools (custom GPTs, Google Workspace Gems, Claude skill files) for internal team operations
- AI personalized nurture sequences with brand voice enforcement and anti hallucination guardrails
- AI configured into platforms you already run (GoHighLevel AI, HubSpot AI, etc.)
- AI orchestration across multi step workflows (transcription, classification, routing, summary, action)
Reporting and Dashboards
Decisions from real numbers, not gut feel.
The data exists in five tools and doesn't agree across them. The team builds Monday reports by hand because nobody trusts the dashboards. We build automated reporting that pulls from the source, normalizes the data, and surfaces metrics that drive decisions.
What we build
- Real time pipeline dashboards with leads by source, response times, booking rates, and conversion stage
- Ad spend attribution from campaign through closed deal across Meta, Google, TikTok, and more
- Operational dashboards for service businesses (jobs, payouts, completion rates, team performance)
- Founder dashboards consolidating financial, operational, and pipeline metrics in one view
- KPI frameworks built around your business model (subscription, transactional, services, hybrid)
- Automated weekly and monthly reporting with delivery to email or Slack
Custom Builds and Integrations
When the off the shelf answer doesn't fit.
Some of the most valuable engineering doesn't fit a template. Field service businesses that need offline capable apps. Family offices that need financial data pipelines with complex authentication. Operations that need agentic systems no platform builds. We work in React, Vite, n8n, Python, and the broader stack you'd expect from an engineer.
What we build
- Standalone web applications (React, Vite, PWA with offline support)
- Financial data integration pipelines (Plaid, SnapTrade, banking APIs with HMAC, OAuth, custom auth)
- Dispatch systems with GPS verification, dynamic pricing, and proof gates for field service
- Operations hubs with multi tier payouts, commission calculations, and approval workflows
- Custom API integrations between platforms (Salesforce to custom backend, Shopify to Xero, etc.)
- Progressive Web Apps replacing legacy software (Microsoft Access, paper-based processes, manual workflows)
05 / Engagement model
Three engagement models. Audit, build, partner.
Most engagements start with an audit. The audit decides what we build and what it's worth. Some engagements stop at the build. Others continue as a Partnership where we stay embedded with the business. All three are scoped in writing before any work begins. Fixed scope. Fixed price. Engineered to survive the handoff.
Growth Systems Audit
We map your infrastructure end to end, identify where revenue is leaking, and write a diagnostic with prioritized recommendations and fixed pricing.
$1,500. 3 days. Credits toward your first build over $3,000. Book an AuditCore Systems Build
We build the system your strategy needs to run. Fixed scope, fixed price, engineered to survive volume.
Fixed price after audit. Most builds 7 to 21 days. Start With An AuditEmbedded Growth Systems Partner
We become the engineering brain behind your growth motion. Monthly strategic reviews, ongoing optimization, async access, priority on new builds.
From $3,500/month. 6 month minimum. Learn About the Partnership06 / Recent builds
Engineering work that moved real businesses.
Every engagement on this page started with a problem a real business was paying for in time, revenue, or both. Names omitted on request. Outcomes are real.
Education brand, Kajabi to GHL
Built a complete GoHighLevel infrastructure for an online education brand running on Kajabi with no CRM. Pipeline stages mapped to their sales process, Stripe with three price points, calendar with Zoom integration, full email authentication, A2P registration, and SMS messaging compliance. The brand grew from $40K to $160K monthly in the three months after the foundation was in place. We didn't grow the brand. We built the infrastructure that let the strategy land.
Real estate education, paid webinar funnel
Built the full webinar funnel infrastructure for a real estate education company running paid live webinars. $27 entry, $7,000 product on the back end with a fast action $5,000 offer. Stripe with three price points wired into the pipeline, Zoom integration, attendance tracking, dual CTA post-webinar pages, and pipeline automation that moves contacts through stages without anyone touching it. The fractional CMO running the strategy needed the engineering to run. That's what we built.
Mobile tire service, GPS gated dispatch
Built a four phase dispatch and operations system for a mobile commercial tire service. Customer intake with dynamic pricing across three time of day tiers, Stripe deposit at submission, owner approval gate, GPS arrival verification using haversine distance calculations, proof gate with photos and DOT verification, automated balance invoicing, and PDF receipts routed to customer and admin. Status flows tracked across Make, Stripe, Twilio, Google Sheets, and Google Docs. Replaced a manual dispatch process the owner was running by phone.
Furniture retailer, Shopify to Xero product sync
Engineered an n8n workflow syncing Shopify draft products into Xero as inventory items, replacing the discontinued Cin7 integration. Bulk fetch optimization reduced 157 individual API calls to 2. Batched POSTs of 10 items every 5 seconds resolved Xero rate limits. SKU deduplication, character limit handling, and webhook race condition fixes. The retailer needed product data flowing between commerce and accounting without a person in the middle. The system runs on its own and has not required intervention since launch.
07 / Common questions
What buyers ask before scoping a build.
Do you have a fixed list of products, or is everything custom?
Both. Some builds are catalog scope: CRM setup, payment automation, instant response systems. Those are productized because the requirements repeat. Other builds are custom: a dispatch system for a tire shop, an audit trail for an investment firm, a multi market lead delivery OS. The audit decides which path fits your business. We don't force buyers into the catalog when the catalog isn't the right answer.
What platforms and tools do you build on?
We're tool agnostic. We build on GoHighLevel, HubSpot, Salesforce, n8n, Make, Zapier, Airtable, Supabase, Power Automate, custom code, and whatever else the architecture calls for. The platform is a decision the audit makes, not a starting point we drag every client into. Where existing infrastructure works, we build on top of it. Where it's broken, we say so.
What does engineered to survive volume mean?
It means the build doesn't break the first time something changes. APIs that handle errors instead of failing silently. Workflows that log what they do so problems are diagnosable. Documentation written for whoever inherits the system, not for the engineer who built it. Monitoring that surfaces failures before customers notice. Most automation work skips these because they're invisible. We don't.
How long do builds take?
Foundation builds run 5 to 7 days. Mid scope launch builds run 10 to 14 days. Larger builds and full system architectures run 3 to 6 weeks. The audit produces fixed timelines for each recommendation so you know what you're signing up for before work starts.
08 / Next step