Your CRM counts leads. Your analytics counts lead events. Your ad platform counts conversions. They describe the same month and rarely agree. Drag the range and watch the gap move.
Every business running ads has three numbers. Almost none of them match, and every decision rides on whichever screen the owner happened to open. The Signal Audit reconciles yours and names every gap, the same way this page just did with fictitious data.
Tell me where to send the reconciliation. I map your CRM, analytics, and ad platform for a recent range, then list every gap and how to close it.