The situation
A financial media company runs investor newsletters, monetized by sponsored campaigns worth $15,000 to $40,000 each. Ads drive traffic, landing pages capture subscribers, and automated pipelines route each one into email, SMS, monetization, and the logging that keeps the data clean. The infrastructure is the product. A form that breaks during a live campaign isn't a website bug. It's revenue walking out the door while a sponsor is paying for exposure.
What we found
The stack had been built by several hands over several years, across WordPress, Cloudflare Workers, a web of Make scenarios, Beehiiv, SMS, and Google Tag Manager. No single source of truth, so no one could say what existed or what each piece did. Conversion critical pages were running on slow WordPress. The tracking was misfiring, so the company couldn't trust its own numbers. And nothing was monitored, which meant a break announced itself as lost revenue rather than an alert.
What we built
A single source of truth. A written audit of every brand and every pipeline, so the team finally knew what existed and what it did.
The fragile pages moved to fast infrastructure. Conversion critical pages came off slow WordPress and onto Cloudflare Workers, the pattern already proven elsewhere in the stack.
Tracking they can trust. Fixed the misfiring tags so the company could believe its own numbers and prove what each campaign produced.
Reliability built in. Hardened the servers and added monitoring, so problems show up as alerts instead of revenue dips.
Tech Stack
How the engagement runs
Audit first, fixed price. Then the build it pointed to. Now an ongoing partnership: the engineering brain on call for the systems every campaign runs through, with monitoring, fast fixes, priority on new builds, and the next improvement each month.
Why it matters
They run campaigns knowing the systems will hold. The numbers they report to sponsors come from tracking they can trust. And when something needs to change before the next campaign, the person who built it is already at the table.